Retail facilities on P&O Cruises Australia’s cruise ship Pacific Dawn have been upgraded after a major logistics exercise by Southampton marine outfitters Trimline. Trimline Sales and Marketing Director Mike Oliver: “It was one of the biggest logistical exercises that we have completed and getting 40 personnel and 14 containers of equipment to the other side of the world required considerable planning.”
The cruise ship specialists are used to travelling the globe, but the movement of equipment and people some 12,000 miles to Brisbane, where the Australian superliner is based, required considerable planning. The containers of equipment were shipped to Brisbane six weeks before the job started to ensure the materials were on site for the Trimline personnel to start the two week revamp.
The 70,000 tons Pacific Dawn saw her retail facilities transformed as Trimline stripped out the existing shops included in the atrium area, which is spread over three decks. Part of the task was to change the nature of the retail units which meant providing a new look for several of the outlets, including removing the frontages and installing electrically operated roller shutter doors. Inside, the units were stripped out and display spaces revamped with new wall units and free standing gondolas.
One of the biggest jobs involved the duty free and perfumery outlet where the front of the shop was removed and partial new deckhead installed. New flooring was laid and over 20 display units manufactured by Trimline joiners at the Southampton factory. These included two wheeled mobile gondola units manufactured in laminates and stainless steel. One of the major considerations was manufacturing the materials to comply with rigorous Australian regulations on the use of imported woods. The Crown Jewels jewellery outlet was another shop to undergo a major transformation with partial deckheads fitted, new larger point of sale units and mobile gondolas installed.
Expansion of the facilities has meant the addition of a coffee concession next to one of the existing units, while Trimline completed the project with a revamp of the reception area, which is used as a shore excursion outlet and now benefits from a new frontage and walled units. Lighting throughout the atrium retail area has been upgraded and television monitors advertising products have also been re-positioned and re-wired.