New global market positioning for Superyacht builder Nobiskrug
Global superyacht builder Nobiskrug announces the launch of their world-wide new branding strategy and market positioning for the superyacht branch beginning with the Monaco Yacht Show September 24th, 2014.
Based on history and tradition, the large merger of three major shipyards in Northern Germany, with over 1,000 own employees including 200 in-house engineers, over 800 vessels built and multiple international achievement awards won, all these place Nobiskrug within the top range of superyacht builders in the world.
Nobiskrug sends out the message, that with their expertise, their ingenuity and engineering power and their high quality in detail they will build superyachts for the 22nd century – yachts that will last for generations. They see the new direction and position of the company based on classic maritime values primarily as future oriented, modern, sustainable and innovation-driven. The new market position will carry through every small aspect of the company and will redefine their approach of building super yachts entirely.
The initial ad campaign as well as the re-launch of a new complete website is supported by children and their visionary dreams and hopes. The viewer has the chance to join in the feeling of dreaming and realising visions together with the team of Nobiskrug and looking into the 22nd century, thinking two generations ahead.