Broekman Group now Broekman Logistics
Broekman Group announces today that it has changed its name to Broekman Logistics.
In changing its name, Broekman Logistics wishes to emphasise its total focus on logistics. In addition to the name change, the company also has a new corporate style and website.
These changes conclude Broekman’s restructuring of the company.
Focus on supply chain management in logistics
Over the past few years, Broekman Logistics has succeeded in consolidating its position through specialisation and internationalisation. The company has evolved from a shipbroker to supply chain manager.
Broekman Logistics aims to grow further, both in the countries in which it already operates and beyond. Acquisition and the disinvestment of business units have led to a new company structure with three clear business units: Forwarding & Shipping, Warehousing & Distribution and Breakbulk Terminals.
There will also be an even greater focus on three niche markets: logistics for the energy and offshore industry, for packed chemical products and for the truckmotive industry.
New corporate style and website
‘Now that the company has been restructured, we wanted to express this visually,’ Raymond Riemen, CEO of Broekman Logistics, explains. ‘The blue logo, with its stylised B and M letters, score 90 percent brand recognition, and we are retaining that. We have, however, decided to add ‘Logistics’ to the logo.
The new name and corporate style are complemented by a new website, www.broekmanlogistics.com. The website contains news on the latest trends in the logistics market, available in Dutch, English and Chinese.