Genoa Show
Genoa is getting ready to welcome the visitors of the fiftieth Genoa International Boat Show, which will be held from 2 to 10 October. Around 1,400 exhibitors, 2,300 boats and 500 new products will be presented. 500 of the yachts will be in the water. The show will feature a wide range of yachts including power boats, sailing yachts and related products and services. 500 new models will be launched at the Show.
Over 36% of exhibitors will come from abroad, proving the Genoa Boat Show’s international significance. Monday and Tuesday will be the B2B preferential days. In order to further enhance B2B transactions with foreign operators during the Show, this year UCINA intends to promote several initiatives, in accordance with the principles expressed in the sector agreement reached with MISE (the Italian Ministry for Economic Development) and ICE (the Italian Institute for Foreign Trade) for the promotion and support of exports. The final objective is to double the presence of foreign professional operators at the Show against last year and stimulate in particular the participation of representatives from strategic markets such as China, India, North Africa and South America.
Innovation, a Complete product range, and Quality will be the key-words for the 2010 Genoa International Boat Show. The event includes ‘TechTrade’, a section devoted to components and accessories for pleasure boating. The various initiatives promoted for the Show’s fiftieth anniversary include the by-now traditional calendar of institutional conferences and events organised by UCINA. The various events will be held applying the talk-show formula and will focus on three main themes, with the goal of providing a general overview on the Italian boating industry and offering some important ‘food for thought’ on the main sector subjects and issues.