ART Marine Yachting Campaign
ART Marine, a Middle East’s marine services company and importer and distributor of luxury motor-yachts, has embarked on a campaign called “Discover Yachting” , the aim of which is “to engage new audiences and highlight the surprising accessibility of the yachting world to a wider audience,” said Constantinos Constantinou, President & CEO, ART Marine.
Announced during the Dubai International Boat Show, (9-13 March 2010) at the Dubai International Marine Club, the campaign includes the launch to the region of a broad range of new models in the Azimut and Atlantis ranges, the introduction of two new U.S. recreational boating brands to the Middle East market, new charter partnerships, and the expansion of ART Marine’s marina management portfolio.
“The Dubai International Boat Show offers the ideal platform for ART Marine to launch the “Discover Yachting” campaign”, said Constantinos Constantinou, President & CEO, ART Marine. “Our plan is to make owning a yacht and enjoying the freedom and lifestyle that goes with it, more realisable than it has ever been before.”
The company’s strategic vision to introduce boating to a larger audience extends to the ART Marine Charter division that recently announced a charter agreement for Yas Island in Abu Dhabi, to complement its established agreement with Jumeirah Beach Hotel in Dubai.
“”Discover Yachting” is integrated into every element of ART Marine’s business, whether a new charter, a new marina, a new model or an additional finance option – we are constantly looking to optimise our customer approach, expand our product portfolio and implement the strategies necessary to thrive in today’s world,” said Constantinou.
Left to right Constantinos Constantinou, President & CEO, ART Marine; Captain Alessio Tumbiolo, ART Marine Chairman; Ugo Garassino, Deputy General Manager, Azimut Yachts; Marco Valle, Sales Director, Azimut Yachts.